Consumerism

- Everything Truman wears and owns is for sale. All of his belongs are commercialised.

- The Truman Show is funded by product placement.

- Truman's entire life is a commercial venture. His whole life is commercialised and run/seen by consumers. While the whole world watches him, they are buying his belongs in real life.

- Truman was raised in a consumer society. He knows nothing else. A consumer society is the society he accepts as his reality.

- Truman continues and accepts to live in a manipulative social world, as an average consumer would.