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Communication


Sales


Engagement

Exceed brew on premises sales by 15% over the previous fiscal year


Increase new customer traffic by 10% over the previous year


Increase coupon & offer redemption by 10% (FlyerMail, Kingston Publications, etc)

Sales Objectives & Benchmarks

Objectives

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Integrated Marketing Communications Pitch Presentation for BCK

By Cassie Martinez Pastorfide

Pitch Presentation for Bayridge Cask and Keg (client). This project won the Greg Awards 2015 at St. Lawrence College for Best in Integrated Marketing Communications Plan. I am a graduate of Interactive Marketing Communications Post-Grad. The program designed to train students to be digital strategists in the online world. Please visit http://cassiepastorfide.com for more of my work portfolio.