Integrated Marketing Communications Pitch Presentation for BCK

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Communication

Sales

Engagement

Increase awareness of the store’s brand and location

Introduce the store and the owners as “brand leaders”

Build a sense of community around the brand through audience engagement

Stimulate, and encourage new customer traffic

Communication Objectives

Objectives

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Integrated Marketing Communications Pitch Presentation for BCK

By Cassie Martinez Pastorfide

Pitch Presentation for Bayridge Cask and Keg (client). This project won the Greg Awards 2015 at St. Lawrence College for Best in Integrated Marketing Communications Plan. I am a graduate of Interactive Marketing Communications Post-Grad. The program designed to train students to be digital strategists in the online world. Please visit http://cassiepastorfide.com for more of my work portfolio.

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