Massey Ferguson Kiosk Case Study

Massey Ferguson Kiosk Case Study

Executive Summary

Massey Ferguson, a global brand of AGCO Corporation, is one of the most significant farm equipment brands in the world. Its presence at the SIMA Agricultural Show, near Paris, in February 2017 provided an important opportunity to display its latest equipment and farm machinery solutions to a wide, specialist, business to business audience. Massey Ferguson found success in using FlowVella’s product information kiosk solution. The iPad Pro based information solution was engaging to attendees, easy to create, was straightforward to set up and operated in multiple languages.

FlowVella’s kiosk solution exceeded our expectations. We had brisk usage with no issues. Sale staff, who had no previous training, were able to intuitively use these presentations to educate and engage potential customers.

Hristo Dochev - Digital Designer

Massey Ferguson Kiosk Case Study

Challenge

Challenge: Massey Ferguson needed a kiosk presentation solution for the February 2017 SIMA Agricultural Show close to Paris. Taking place every two years, SIMA is one of the largest European agricultural sector exhibitions, with over 1700 exhibitors and 230,000 visitors.

FlowVella Case Study Massey Ferguson - AGCO

Massey Ferguson Kiosk Case Study

Challenge

Challenge continued: Massey Ferguson needed a product information solution that would allow it to create and deploy several presentations in multiple languages for European and international markets. They needed to include high fidelity videos, high resolution photo galleries, PDF brochures as well as detailed information and specifications of new products that were announced at the show.

Massey Ferguson Kiosk Case Study

Solution

FlowVella Solution Massey Ferguson adapted one of the free FlowVella templates and customized with their content, logos and design to make it its own. Massey Ferguson employed several of FlowVella’s features to make an impactful and engaging presentation.

Massey Ferguson Kiosk Case Study

Solution

FlowVella Solution Massey Ferguson’s presentation contains extensive content and interactivity including: - Video - PDF - Galleries - Disabled ‘swipe’ on front page - Links to other flows to change language

Demo Video of One of the Presentations

Massey Ferguson Kiosk Case Study

Results

Massey Ferguson Kiosk Results

Use of interactive kiosks allowed deeper interactions with more people. The kiosks increased the interest of potential customers in a certain product, and prompted them to speak to MF sales staff.

Interactive kiosks complimented Massey Ferguson’s image as an innovative company. Sales staff were able to focus on the more engaged and interested attendees who had already self-educated via the kiosks.

Get the same results with FlowVellaPRO Kiosk

Turn any presentation made with FlowVella into a Kiosk for your next tradeshow or event. Add your own video, PDFs, galleries, and branding to create a custom experience for your viewers. It’s easy with FlowVellaPRO! Get started for just $20/month.

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