Massey Ferguson Kiosk Case Study
Massey Ferguson Kiosk Results
Use of interactive kiosks allowed deeper interactions with more people.
The kiosks increased the interest of potential customers in a certain product, and prompted them to speak to MF sales staff.
Interactive kiosks complimented Massey Ferguson’s image as an innovative company.
Sales staff were able to focus on the more engaged and interested attendees who had already self-educated via the kiosks.