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ADVERTISING.
Answer these questions to help you plan and reflect
What is your product?
What kind of an ad is it? (Radio or TV) Why did you choose to advertise the product in this way?
What is your target market? Old, young, teenagers...? (If you have any experience of marketing or business can you explain the best way to approach your chosen market?)
Do you have a logo or slogan? How / why did you choose it?
Is the Ad convincing? Does it appeal to people’s emotions or something more intellectual or both?
What presentational style will you choose (is the advert funny / informative / does it tell a story / has it got music / what kind?)
What kind of language will you use in the ad (formal / informal, direct speech, imperatives, conditionals, superlatives, adjectives…? Why?)
Will you use music? What music will you choose? Why?
Do you think your ad has the qualities to be successful? - is it memorable, persuasive, funny…?
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