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BRANDING
INTRO
- Select stars/ celebs/ who have branding deals?
- Why were they chosen?
EXERCISE
- Select a product you want to advertise.
- Which star that would best represent it (and why?)
-Find a name and slogan for your product
- Present your campaign strategy to your partners and explain:
- the product to sell
- the image to convey
- the target
- Where would display your ad?
- why they should buy your product
- who are your competitors
- why you are different and better (USPs)
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