Appeals: methods used to convince

Aim: purpose

Ethos: appeal to ethics/credibility

Pathos: appeal to emotion

Logos: appeal to logic, facts

Syntax: the arrangement of words to create well formed sentences

Denotation: dictionary definition

Connotation: feelings associated with words

Rhetorical Question: a question not expecting an answer

Parallelism: similar sentence structure

Persuasive Techniques