Three Objectives of Promotion

Increase Demand

Gap may achieve this objective through temporary price reductions of their products.

Present Information About the Product(s)

In order for customers and consumers to want the product, they need to know how the products will benefit them. As an example, Gap achieves this through promoting the quality and fits of their jeans.

Differentiate from competitors

With many competitors in the clothing and accessories industry, in order to Gap to develop branding, they must differ themselves from their competitors. By displaying a professional, casual, conservative, trendy and slim fit, Gap is able to separate themselves from competitors like Abercrombie &. Fitch, Hollister and etc.