Below the line promotion

Logos- A form of branding that uses a visual symbol to represent a business, its brands or it's products.

Packaging- Placement of the product(s) in a carrier in order to display the name of their business.

Slogans- A technique to get and retain the attention of customers through the use of catchphrases.

No commission paid to an external media agency. A benefit is that the company has full control of the production of its promotion.