Nobody's Reading Your Email

IRL Is Back, Episode 1

0.45%

THE NUMBER

Average cold email reply rate in 2025

7.5 million emails tracked. Source: Belkins, 2025

AI Made Email Free

WHY SO LOW

AI made writing an email free, so everyone sends more

Inboxes filled with outreach that all sounds the same

Spam filters and buyers both got stricter

Automation Killed the Signal

WHAT IT MEANS

When everything is automated, nothing stands out. Attention moves to channels AI can't fake.

Next: Nobody's Answering the Phone Either

Follow for Episode 2.

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