- "44th in our series" makes the viewer of this ad think that all 43 drinks before this one were good so this one must be.

-states that it has 56 herbs in the ingredients,which can be appealing to the viewer.

-states that this product is 70 proof. 70 is a large percentage, and can intoxicate you quickly. Surprisingly most people look for that in alcohol.

-viewers may think a girl will kiss them if they drink this cause he got kissed because of Jagermeister.

-it is imported from NY,NY which may be appealing to people.