This advertisement can lure people in to buy this product because it says "150 years of starting parties" offering that this product can get parties started making people wanting to buy it.

The woman in this ad play a very important role. These woman look beautiful and classy. Woman might get the intention that Bacardi is a classy drink to be drinking at parties.

Another role the woman play is they may lure in men. Men may think if they bring Bacardi to parties, ladies will be attracted to them.

Another major thing in this advertisement that lure people in is how many years the product, "Bacardi" has been in buisness. 150 years is a long time, it must be good if it's been around that long...is what many will think.

Also, this ad displays the good time EVERYONE IS HAVING. even the waitress looks as if she is enjoying the atmosphere. Probably because the costumers love that she serves Bacardi.