Remember the Streisand Effect

Before you push back, ask: who is actually watching right now?

• Suppression signals importance and triggers mass curiosity

• The legal threat often becomes the story, not the content

• Silence, transparency, or humor beats escalation

• Measure actual reach before amplifying with a public response

Named by [Mike Masnick of Techdirt](https://www.techdirt.com/2005/01/05/the-streisand-effect/) in 2005. The original photo still circulates freely online today.