Complex Characters & Identity

Mad Men featured richly developed characters struggling with identity and belonging in a rapidly changing world.

• Paul Kinsey tries out many identities, never feeling comfortable where he belongs

• Peggy Olson evolves from secretary to groundbreaking female advertiser

• Pete Campbell eventually abandons his NYC dreams to start over with family

• Each character represents different aspects of 1960s social transformation

"Paul tries out a lot of identities for himself throughout the series, never seeming to feel comfortable where he belongs."

— Wikipedia character analysis