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People enjoy what they read as much for how it is written as for what it tells them. Using ordinary words in unusual ways can make a story more entertaining.
Consider the following sentences:
A. The car was not in good condition, but we liked it better than a new one.
OR
B. The car was one notch above disaster, but to us the miserable heap looked better than the latest model on the market.
By calling the car a disaster the author lets us know the condition of the car. When he describes it as a "heap" we get a good "mind" picture of the car. Although these words are used to describe it, the reader can infer that this car is not just a pile of trash to the owner.
Enjoyment in reading
The figurative language here makes the writing more interesting. Using the words in unusual ways creates special effects for the reader.
What Literary Devices do you see here?