During the past decade, the increase in fruit consumption in rural areas was small, but relatively large in urban areas.

Vegetables and fruits consumption (2)

Higher income groups consumed twice as much fruit as lower income groups in both rural and urban areas (Figure 2.13). However, rural consumption of fruits was much lower compared to their urban counterparts. For example, the amount of fruits consumed by the top rural income group was lower than that by the urban bottom income group. In 2010, the top rural income group consumed just below 20 kg per person while the bottom urban income group purchased 27 kg. On the other hand, the top urban income group consumed over 52 kg of fruits. The large gap between rural-urban fruit consumption points to significant scope for increased rural consumption as rural income increases.