With the increasing purchasing power in China and thus a greater demand for more varieties and quality of horticultural products, China offers many opportunities, particularly in the field of propagation materials and horticulture-supporting industries. The recent food scandals in China have made cleaner and more sustainable ways of production to priorities of Chinese authorities. The increasing shortage of all major means of production (water, energy, land, labor) requires a strong improvement of the production methods, for which China needs foreign knowledge and technology. Greenport Holland International sees opportunities in China for modern horticultural projects, where a cluster of Dutch companies can deliver value in short term. Many provinces and cities in China pay great attention to (further) development of horticulture. To make this possible, large budgets are allocated and special facilities are made available to attract investors. Some important regions in this field are: Yunnan Province: strives to become the central flower region of Southeast Asia. A new airport in Kunming (due to open beginning 2012) should further open the doors to foreign markets in Asia. This provides opportunities for the expansion of the Dutch presence in Yunnan, not only for growers but also for propagation material, knowledge transfer and technology supply.

Horticulture opportunities in China (1)