This is the #1 best book on developing new software products from within a startup.  This text discusses the only real process for creating software that people truly want to use.  Don’t miss this book!

Lean Analytics

Product Management is fundamentally a decision making job.  The better informed you are, the better your decisions will be.  This book provides a real world and relevant assessment of what metrics you should be tracking to drive your decisions.   With exciting chapters titles like, “We’re All Liars”, “How To Keep Score”, and “Deciding What To Do With Your Life”, this text will give you the foundation you need to think analytically about tough product management decisions.  

Growth hacking is about raising awareness and awareness strategy is critically important in thinking about how to design software that drives new users to register and share. (The audio book makes this content easy to consume.)