These examples of testimonial propaganda are strongly focused toward the rhetoric ethos. The credibility comes from the well known celebrities and their beauty in the subject of the products. It demonstrates the strategy of testimonial advertising by the use of celebrities who use the products.

Testimonial

Ethos

The target audience for this advertisement are teenagers, specifically girls, because these stars are well known and plastered on all of the teenage magazines, as well as being role models for many young girls.