Nate Morris is the CEO and Co-Founder of Rubicon Global. Through Rubicon, Morris has brought innovation and disruption to the antiquated industry of waste and recycling. Rubicon utilizes market principles and applies Big Data analytics to help solve one of the world’s oldest challenges of waste.
Raised in Lexington, Morris created Rubicon in 2008 with very limited resources (a $10,000 line of credit), which reflects his entrepreneurial spirit and ability to be resourceful in a tough economic climate.
As a result of Morris’s work, Rubicon is now North America’s leading provider of sustainable waste and recycling solutions. Rubicon has more than 100 employees, annual revenues exceeding $100 million (analysts project Rubicon’s value in a public market to be over $300 million), over 50,000 locations in all 50 states, and venture capital investments in excess of $25 million (current Entrepreneur Hall of Fame member Bill Gatton is an investor).
Rubicon’s customers include several Fortune 500 companies including Walmart, Chevron, 7-Eleven, Papa John’s, and Waffle House. Morris leads the company’s partnership with The Ashcroft Group,
the advisory firm of former U.S. Attorney General John Ashcroft.
Rubicon has also been recognized by the Wharton School for best practices in supply chain management and featured by Harvard Business School as the subject matter of one of their “cases”. Morris serves as member of the Dean’s Advisory Council at the Gatton School of Business at the University of Kentucky, is a member of the Young Presidents Organization (YPO) for the Bluegrass Chapter, and was the first Kentuckian selected as a Young Global Leader (YGL) at the World Economic Forum in Davos, Switzerland.