Why is this important?

- Balancing the Ticket is essential to winning an election. The President is chosen through the whole nomination process (primaries/caucuses, national convention, general election, electoral college). The Vice Presidental selection is much more simple.

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- The presidential nominee chooses a running mate who "completes them" & and increases their chances of winning. The running mate for the President has qualities that the candidate lacks in order to make a "well-rounded" ticket.