A TIME TO MAKE FRIENDS

The aim of opening Germany up to new groups of customers has been achieved. Three quarters of those surveyed had come to Germany specially for the 2006 FIFA World Cup™ and for almost half of respondents this was their first visit (43 percent). The long-term effect and lasting impact of this major sporting event is borne out by the fact that 16 per cent combined their visit with a holiday in Germany and 10 per cent used the World Cup as an opportunity to visit friends and family.