Around 21 million people visited the official FIFA Fan Fests in the twelve host cities, exceeding all expectations of how many the public screenings and "Fan Miles" would attract.

By the middle of the tournament, some cities had to expand the areas they had set aside. Nine million people came to Berlin alone, the first time an event in Germany recorded more visitors than the Oktoberfest, the largest public festival in the world. Three million people went to the FIFA Fan Fest in Cologne and around 1.9 million did the same in Frankfurt.