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Germany rolled out the red carpet for its guests
• 79 per cent believe that the Germans' attitude to their country has improved
• Almost 100,000 workers in the tourism industry became conscious of
the value of intercultural awareness during the various activities
• Worldwide, in the twelve years preceding the summer of 2006, the GNTB
communicated the 2006 FIFA World Cup™ and Destination Germany
to 75 millioninternet users, in 25 million print products, on 5,000 fact-finding
tours and at around 1,000 trade fairs.
• In 2006, Germany far exceeded its target of 5 million additional overnight nights
from domestic and foreign visitors, generating 7.2 million more than the previous
year. Overnight stays rose by a further 3 per cent to 10.6 million in 2007.