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Germany rolled out the red carpet for its guests

• 79 per cent believe that the Germans' attitude to their country has improved

• Almost 100,000 workers in the tourism industry became conscious of

the value of intercultural awareness during the various activities

• Worldwide, in the twelve years preceding the summer of 2006, the GNTB

communicated the 2006 FIFA World Cup™ and Destination Germany

to 75 millioninternet users, in 25 million print products, on 5,000 fact-finding

tours and at around 1,000 trade fairs.

• In 2006, Germany far exceeded its target of 5 million additional overnight nights

from domestic and foreign visitors, generating 7.2 million more than the previous

year. Overnight stays rose by a further 3 per cent to 10.6 million in 2007.

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World Cup 2006

By Eduardo Ruiz