Godly + Creme: Cry 1985 4.01

MTV - launched in 1981 - created a huge market for promo-videos (or pop videos), usually 4-6 minutes long. The pop video (or short-form video) becomes a great platform for experimental film-makers. Here G&C use a Victorian head clamp to ensure a pin-register of the performer’s eyes, as they montage a series of lap-dissolves.

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