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The new ways to borrow money allowed for the emergence of consumer credit. Consumer credit aided many people allowing them to be able to afford automobiles due to their expense. Although this new way to use money came in handy to many families nationwide, it also came with its baggage. The massive amount of borrowing helped lead to the Great Depression. This partially led to the Great Depression from consumer lending becoming the 10th largest business with over $7 billion in 1929.