McDonalds-Proud Papa-I'm loving it

Link: http://youtu.be/5ZdALTZ6aA8

The technique I believe this commercial used is a slogan. The speakers are the two bears that both want McDonalds food after the son gets good grades. This commercial appeals to kids and parents to get McDonalds because it's so good- it's like a reward. At the end if the ad the slogan "I'm loving It" is on the ending slide. This commercial is a way to get people to come and eat at McDonalds.

This slogan, "I'm Loving It" makes the audience believe that everyone who has McDonalds will love it.  The slogan states that if you go to McDonalds you won't get disappointed. The purpose of the ad is to get people to come to McDonalds, so the slogan supports that McDonalds is a good place to go.