The Dream-All or Nothing-Adidas

Link: http://youtu.be/jR1XQsCiAKEq

This is a 2014 FIFA commercial that was produced by Adidas, and it uses testimonials. This commercial used more than one famous soccer players from the soccer league. The soccer players were Messi, Özil, Suarez, and others. This advertisement had no speaker and also had captivating background music. The audience are soccer players and athletes, because it features famous soccer players and the athletic gear used by them. The purpose of this ad is for people to buy Adidas products, not from a specific soccer team, just Adidas.

Messi, Özil, Suarez, and other players have a lot of fame, especially Messi. This commercial used the famous soccer players  and shows them using Adidas' soccer products. Since famous people use Adidas, viewers who would like to be like these athletes will also buy the same product.