how to realize the market value of your innovation

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customers

co-create value

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when customers get their hands on innovations they begin to adapt them to their needs and create solutions of value in their circumstances.

Hint: the quicker innovators can partner with customers the greater the value generated by solutions.

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how to realize the market value of your innovation

By Steve Bosserman

illustrations and verbiage about how to tap the power of economic ecosystems to bridge the gap between innovation portfolios and local markets in Tanzania / East Africa.

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