how to realize the market value of your innovation
how to realize the market value of your innovation
Ecosystems
Greener Acres Value Network Agricultural Localization Portfolios
Ideas to
Steve Bosserman
Greener Acres Value Network (GAVNet)
table of contents
the question
value partners build bridges
questions for innovators
sector partners build infrastructure
questions by customers
compensation and contributions
innovators initiate value
key takeaways
customers co-create value
the question
section overview
when innovators post their solutions in open portfolio platforms their journey to find market value has only begun. economic ecosystems provide connectivity among customers, resources, and know-how to generate useful applications.
the question
solutions
markets
how to deliver solutions to markets that would value them?
answer: economic ecosystems
operational guidelines
solutions
innovation portfolio
markets
product ideas
proprietary
business cases
creative commons (cc)
attribution (by)
technical skills
noncommercial (nc)
contracts
preliminary statement of work
sharealike (sa)
value equation
nonderivative (nd)
research concepts
open source
proposals
innovation team
value network
economic ecosystem
questions for innovators
section overview
series of four questions that lead innovators in the development, prototyping, and distribution of their innovations to the market. innovators push their solutions toward the market.
questions for innovators
operational guidelines
solutions
innovation portfolio
does it work?
can it be repaired?
markets
distribution
innovation team
value network
can it be produced?
can it reach customers?
questions by customers
section overview
complementary set of five questions asked by customers as a way to determine the value of innovations pushed to them. customers pull solutions that truly work from innovators
questions by customers
operational guidelines
solutions
innovation portfolio
markets
value equation
can I use it?
can I get it?
can I afford it?
can I fix it?
innovation team
value network
can I use it for something else?
innovators initiate value
section overview
solutions leave portfolios and enter economic ecosystems supported by the innovation teams that created them and nested within a value network of knowledge and know-how. hint: more openness and receptivity to possibilities increases their initial value
step 1: innovators provide initial value
operational guidelines
solutions
innovation portfolio
markets
innovators as initial value providers
value equation
innovation team
value network
economic ecosystem
customers co-create value
section overview
when customers get their hands on innovations they begin to adapt them to their needs and create solutions of value in their circumstances. Hint: the quicker innovators can partner with customers the greater the value generated by solutions.
step 2: customers co-create value
operational guidelines
solutions
innovation portfolio
markets
customers as co-creators of value
value equation
innovation team
value network
value-add partners build bridges
section overview
when innovators push their solutions and customers pull what works to them the result is a value chain that bridges the two and establishes a flow. Hint: the more localized and integrated the complete value chain the greater the chances that flow will be sustainable.
step 3: value-add partners build bridges
operational guidelines
solutions
innovation portfolio
markets
value add partners
value equation
innovation team
value network
infrastructure partners
section overview
voluntary and public sector entities have the potential to invest in infrastructure for water, transportation, power, security, etc. at local and regional levels Hint: a clear association of the private sector to value reduces the chances of dependency on resources from other sectors
step 4: sector partners for infrastructure
operational guidelines
solutions
innovation portfolio
markets
public sector
value equation
innovation team
value network
voluntary sector
compensation and contributions
section overview
teams, value networks, and economic ecosystems deliver value to markets and in return the market compensates those who contribute and offer opportunities for further contribution in the future. Hint: get the formula right that allocates gain from success
step 5: compensation and contributions
operational guidelines
solutions
innovation portfolio
markets
challenges, applications, and opportunities that spur future contributions
compensation for contributions to a successful contract
value equation
innovation team
value network
economic ecosystem
post your solutions to multiple portfolios across all three sectors for maximum exposure
09 key takeaways
give your solutions to customers quickly so they can co-create value with you
localize value / supply chains for your marketable solutions as much as possible to sustain them
honor the established rules of the value equation when allocating gain to team members