2011

2014

Time Spent

6.75 hours at the dealership

3.5 hours

12 hours are spent online researching

Do you really think consumers are spending all 12 hours of online shopping looking at your website? Not likely! Consumers are comparing dealerships on sites like Edmunds and Cars.com. They’re also looking at social media sites such as Yelp, Google+, Facebook, Twitter, etc. to see if they want to do business with your dealership. And yes, Yelp and Google+ are social media sites as well as review sites, because users can interact with each other as well as with the business.