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WHERE
HOW
Customer Awareness- It’s Always About Them
Think WHERE. Where are you giving experiences offline and online. How can you incorporate good experiences into those physical or digital touch points.
Think HOW. How can you create great feelings or an experience with your content? Remember both words and visuals can invoke feelings.
COVERSATION
Think CONVERSATION (not campaign). Strategic conversations – online or in person – can help you better understand your customer’s experience from start to finish.