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04/06/21
Lesson 2
Pourquoi se faire accompagner par un prestataire agence
Ses valeurs ajoutées : expertise, temps, efficacité
Ce qu’attendent les annonceurs/prestataires
Ce qu’attendent les prestataires/annonceurs
Comprendre le fonctionnement d'une agence-conseil : organigramme type, fonctions clés (direction, commercial, planning stratégique, création, production)
Identifier les coûts d’un prestataire-agence: le conseil stratégique, la création, les prestations techniques
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