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02/06/21


Lesson 1

Panorama des prestataires marketing-communication

Le point sur les deux grandes familles d’achat de communication et de marketing ?

- média

- hors media


Qui sont les grands acteurs de la communication ?


- Les groupes

- Les agences conseil

- Les prestataires

- Les freelances

- Les medias web 


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Gérér la rélation avec les prestataires

By James Martin