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Assess your MARKET 1
What is happening externally and internally that will affect our company? And why?
Who are our customers? What is the consumer behaviour?
What are the driving forces behind sales trends?
What are important and potentially important markets?
What is happening in the world that might affect our company?
What does it take to be successful in this market?
(List the strengths all companies need to compete successfully in this market.)
What role does/will technology play?
(S)ITUATION
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