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How will you convey your online value proposition?
What techniques are you planning to use?
Email Marketing? Ad Campaign?
What content do you need to develop (emails, posts, ads, landing pages, etc.)
What data do we have on our customers that we can apply to this?
What tools and techniques are out there, that would improve our tactics?
How will your choice of tools allow you to target the intended audience?
(T)ACTICS
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