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Key web analytics metrics
“What will success look like for your company?”
“What will you need to know then?”
• Unique visitors
• Bounce rates
• Conversion rate to goals
• Average order value
• Shopping cart drop-out rate
• Keywords used
• Referring domain
• Visitor information
• Pages visited and dwell time
CONTROL: M + E
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FlowVella, Previously Known As Flowboard
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