Our Brand

Earth Hour is an community-focused, local and genuine brand that is loved by Australians from all walks of life. 

•Brand analysis conducted by GalKal research shows that Earth Hour is loved for its local heritage and consumers are proud of its global reach.

•Words associated with the Earth Hour brand are: Innovative, Entrepreneurial, Sincere, Warm Genuine, Local, Involving and Emotional.

•Earth Hour brand awareness is high, with 92% brand awareness in 2014 and 78% of Australians aware that the campaign ran in 2014. 

•Just under 50% heard about Earth Hour on TV, followed by 1 in 5 hearing about it on radio (AMR research). 

Earth Hour brand strengths, as found by GalKal and Roy Morgan market research: 

UNITY - creates a sense of belonging 

EASE & ACCESSIBILITY - anyone can get involved 

PRIDE - Something Australian has made it globally 

VISIBLE - ‘lights out’ proof of collective achievement 

SYMBOLIC - ties us to a bigger purpose

There are many synergies between the brands of Earth Hour and Bendigo Bank.