Why most emails fail

Some examples

Confusing with no call to action

Too long, didn’t read!

Example 3 - Follow up

Not addressed to me

From: Alex

To: Alice

Subject: Sending out information email for winter camp.

Hi Alice,

Do you think we can send out the information about winter camp to the group by 11am tomorrow? I’m eager to get this out…

- Alex

Vague, not specific.

From: Alice

To: Alex

Subject: Re: Sending out information email for winter camp.

Hi Alex,

Have you confirmed all the details with Scouter Hei already?  Did you go through the schedule with Joe?

- Alice