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Busy people are busy.
Busy people want you to understand that they are busy. Make sure your email interests them!
Busy people say no. A lot. The reason? It’s a lot quicker and easier to say no. He wants to say no, but you want them to say yes.
Busy people receive dozens or hundreds of emails everyday! They may not have time to answer your email, or even read it.
Busy people are professional - they may want to reply to your email, but only if you make it easy for them to do so.