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SWOT Summary
Operational Keys to Success
• Maintain good reviews and high ratings online
• Continue to develop and implement a strong communications plan for foreign visitors
• Developing new products/ services/ tours and improving existing ones.
• Identify new markets for the expansion strategy
• Finding the right people and continue ongoing staff training and skill development

Strengths
• Unique design and service
• Location
• Foreign expertise/network
• Financial capital
• Understanding of customer psyche
Opportunities
• Boutique Competitors are
limited
• Tourism on the rise
• High occupancies
• Partners available to offer extra services
Weakness
• Inexperience in the industry
• No brand awareness
• Limited facilities
Threats
• Local competitors copy
• Global player enters the market