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Sales & Go-to-market strategy
For 5 years
Objective: establish HCR as the destination of choice for a stay in Ho Chi Minh city.
Promotion, Advertising and Sales will be done through:
• A mix of print and online media
• Existing contacts (network of contacts of the team members)
• The Hotel’s own website
• Social media pages such as Facebook and Instagram
• Third party websites such as Agoda, Asia Rooms, Booking, etc…
• Destination Management Companies such as TOI, IS, Exotissimo, Buffalo Tours etc.
• TripAdvisor, Foursquare, You Tube Ho Chi Minh City’s Tourist Information Centre
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