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Expansion Plan

A second location for a boutique hotel needs to be found within 6 months of the first opening. The third opening will either be in Hoi An or in Hanoi, depending on where a location is first found.

The interior hotel design can vary slightly depending on the city and on the building type. But the overall atmosphere and branding will remain unchanged. All procedures, services, menus and merchandising will stay identical. Other common characteristics are:

• Green – each hotel does its part to be sustainable. We will encourage the guests to do the same

• Technology friendly – cable, wifi, wlan, and a business center with a large entertainment library

• Unique design – modern design incorporating local accents to give a certain ethnic atmosphere

• Professional & personal service – all staff are trained to give the customer a 5-star experience

• Additional services – airport pick-ups, tours, visa, tour guides, cooking lessons, day-passes to other facilities, shopping assistance.

• All cities will have a cityguide app for IOS and Android devices.

The management team will need to find more strong people (local expats) with extensive experience in hotel management and business development in order to oversee the aggressive expansion plan.

The expansion of the hotels will be coordinated from a 40 sqm office situated at 111 Ly Chinh Thang.