- Race was the dominant issue

-Johnson focused on Kennedy's Civil Rights Act

- Goldwater focused on racial segregation

1964

Lyndon B. Johnson

Barry Goldwater

P:Lyndon B Johnson

VP: Hubert Humphrey

(Democratic)

Popular Vote :43,129,040

Electoral Vote:486

P: Barry Goldwater

VP: William Miller

(Republican)

Popular Vote: 27,175,754

Electoral Vote:52