1976

Jimmy Carter and Walter Mondale (Democrat)

-Gerald Ford and Bon Dole (Republican)

Carter

- Portrayed himself as the Washington outsider.

- Emphasized his potential to be the first Southern Democrat to win the White House before the Civil War.

Ford

- Took advantage of the nation's Bicentennial celebration and campaigned from the White House until October, using state dinners for Queen Elizabeth II and Prince Philip as backdrops for a "Rose Garden" strategy of presenting the President as a "tested leader".

- He used this against Carter saying that he was too inexperienced.

-Carter won the electoral vote with 297 votes and he won the popular vote by 2%.

- Electoral vote: Carter (297) and Ford (240)