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Generates cost-effective promotional push for Successful Jam Productions. We will make use of Google Search and Facebook Ads to promote Successful Jam Productions’ website and get the word out to a targeted audience based on targeted criteria like demographics, location, interest, age group, etc.

Google Search Ad - advertise and manage Successful Jam’s pay per click ad and track the campaign’s performance. These will be online ads that will appear alongside the searcher’s search query on Google.

We will manage ads thru Google’s AdWords Advertising Platform where we will bid on targeted keywords, craft ad copy, and set the budgets on a biweekly basis for the duration of the campaign.

Facebook Ads - advertise and manage Successful Jam’s pay per click ad and track the campaign’s performance over on the Facebook Ad platform. The type of advertising will include Domain Ad type, Event Ad type and Mobile Ad Type. This will maximize exposure and will be delivered across all Facebook platforms including the mobile versions - which are essential to the targeted audience of Successful Jam Productions.

Facebook Ad Types to be established:

• Domain Ad - on desktop newsfeed and on Ads

• Event Ad - on desktop newsfeed and on Ads

• Mobile Ad - on mobile newsfeed and on Ads

2. Pay Per Click

Schedule Set-Up and Tracking: Once a week

Goals:

To increase membership plans and to recruit local bands