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Successful Jams has already been able to acquire bands that were willing to pay the recording membership fees and allow the company to record/videotape their jam sessions. They want to host the videos on their website and categorized them by genre. Once the videos are up and running, Successful Jams needs to find a way to raise awareness of their brand within the Kingston community. Their main objectives are to create a fully functioning and easy to navigate site. They want to drive traffic to the site, obtain more clients, and let the community know that the brand exists within the campaign duration of 3 months.

Marketing Objectives