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Successful Jam Productions is a local Kingston brand dedicated to showcasing local talents. The purpose of this production house is to promote local bands/solo artists in the Kingston area to the community. SJP wants to encourage local talent to come to the studio, allow the company to record/video tape them for a fee, and then host their jam sessions on the website. Once the videos are up and running on the website, anyone in the community can search for a specific band on the site or navigate through the different bands/solo artists by genre. The jam sessions are hosted through the site so that local businesses (i.e. restaurants, bars, venues), talent agencies, and other musicians can get in contact with the musicians and hire them, offer them contracts, and/or see if they would be interested in collaborating. This company is all about facilitating the success of independent bands/musicians within the local community.

Brand Overview

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Marketing Plan for Successful Jam Productions

By Cassie Martinez Pastorfide

This is a Marketing Plan pitch presentation for a mock client named Successful Jam. This is a course project for the Interactive Web Marketing (MARK5000) for the Post Grad Interactive Marketing Communications program that is designed to train students to be digital strategists in the online world.