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Include key information such as other website links, location, office hours, and profile of band members, blog titles, headers, meta tags, so people will have a general idea what the program is all about. Focus on providing relevant and engaging content. Think SEO and use keywords since search engines can index each tab.


Website Features:

Successful Jam News

Band Biographies

Product and service information

Online purchasing for membership plans

Blog Articles and Blog postings and reader comments

Blog articles are social media shareable

Links to other relevant resources

Dedicated Page for Videos - Featured Bands, Interviews and Event videos

Videos are shareable across all social media platforms

Micro blogging site - Media (pictures, audio, video) and band page profiles searchable on the Internet

3. SEO


Schedule:

Bi-weekly



Goal: To MAXIMIZE organic search rankings for keywords


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Marketing Plan for Successful Jam Productions

By Cassie Martinez Pastorfide

This is a Marketing Plan pitch presentation for a mock client named Successful Jam. This is a course project for the Interactive Web Marketing (MARK5000) for the Post Grad Interactive Marketing Communications program that is designed to train students to be digital strategists in the online world.