What have you learnt from your audience feedback?

RESEARCH INTO SIMILAR PRODUCTS

How did I gather my audience feedback?

This includes age, gender, lifestyle and hobbies within an audience.

Before beginning my target audience research I had to look into similar products to give me an idea of what appeals towards certain types of audiences. This includes both the demographics and psychographics as they were important features when trying figuring out my target audience.

Demographics and Psychographics

How did I manage to find these?

I decided to create a target audience questionnaire using Google Forms to find out this information within my audience and see which ones were the most common throughout. These questions helped me hugely as I asked about the distribution and exhibition of films, which allowed me to find the most popular ways.

From my results I found that most of the audience seem to be of a younger generation and favoured the Drama genre compared to the rest. These results influenced my choices for my short film as I decided to target it towards the 18-30 age group and when eventually forming my ideas I decided to classify my film as a drama.

Demographics and Psychographics

What was the end result?

From my research into target audiences, we chose our main product to target towards the younger generation as our main character ‘Edward’ is 17 years old. As he is of a similar age to the target audience this will help to create a personal relationship throughout the film with the audience. The audience will be able to relate to certain themes and situations within the short film that young people may experience within their own lives. Also, the questionnaire enabled us to decided that our film will be aimed towards an audience of all social classes due to particular issues raised throughout. We also found that the film would be aimed towards category E of demographics, which consists of unemployed, students and casual workers. For the psychographics of the film I decided my audience would fit into all three categories which are succeeders, aspirers and individualists as the age group was mixed meaning the audience could be at all different stages within life.

Our Pitch

After looking at similar products we had to pitch our ideas towards our target audience, allowing them to give us feedback on our ideas and find out which one appeals to them the most. We did this using Google Slides that includes a presentation feature, which allowed the audience to comment and ask questions throughout the pitch. Here are some examples of the questions asked. After answering these questions it gave us an indication to some of the things our audience would like to see within our short film.

Certification

How did I decide on this?

Due to the results I found from my target audience questionnaire I decided on aiming towards the 18-30 age group, which is one reason why I chose my short film as a 15 certificate rating. Another reason I chose this certification was due to the themes within my film as a younger audience may find it upsetting. We did not decided on an 18 certificate rating as there was no violence or graphic scenes throughout the film. If the audience see it is rated 15 this could also gain us a wider audience.

Animatic

After creating an animatic for my short film I asked my target audience for some feedback to see if there was any improvements I could make when producing my final product. From the feedback I had received it was all very positive, which suggested that the ideas I had would successfully achieve my target audience in the end. Most of the feedback included comments such as a clear narrative and the animations come together to portray a well constructed storyline. However, the improvements within the feedback allowed me improve some of the shots included and less pauses during the voiceover.

POSTER DRAFTS

How did I check my audience was satisfied?

Once I had produced drafts of my film posters I asked my audience for feedback on what went well and any improvements i could make on them. This feedback allowed me to see if they liked my idea and understood the narrative and genre of the film. Throughout the production of my film posters I learnt that my audience was looking for a product that was simple yet effective. I took this feedback on this helped me to create a successful

Rough Cut

How did I check my audience was satisfied?

Throughout the production of my short film I was constantly asking for feedback from my peers as they are the type of audience I am targeting my film towards it as very helpful. There was a lot of mixed opinions on the rough cut of the film, as it wasn’t completed at the time of the showing the narrative did not make much sense. This meant the audience became confused as they didn’t quite understand why certain shots were used throughout. However, we took the feedback onboard and continued to finish our short film and make sure the narrative made sense in the end of the production stage.

FILM REVIEW

How did I check my audience was satisfied?

When producing my film review I had to make sure my audience were satisfied throughout as I was targeting a specific audience within the Empire magazine. As my short film and Empire has similar target audiences this was an advantage to me and my film. Due to the fact it had a similar audience I was able to incorporate a certain style and tone of the language I included throughout the text. This language was a common convention seen within the magazine and was one that appeals towards my target audience.

WHAT DID I LEARN OVERALL FROM RECEIVING FEEDBACK?

Throughout both the production and post-production stages having feedback from our audience was the key to a successful product as it enabled me to understand what my audience really wanted to see within my products. From stereotypical characters, mies-en-scene and a dramatic narrative throughout all these features within my short film help to conform to typical conventions of similar products and allows me to achieve my ideal audience towards the end. Also within my promotional package as I received many different types of feedback from my audience this helped me create a review and poster that would work well with my short film and appeal towards my target audience. I believe having all of this audience feedback throughout has given me the opportunity to create three successful products overall, whilst including various conventions of other products in my own work. The feedback has also helped me to get as close as possible towards the genre of my film and style of magazine in both my film poster and review. Throughout the positive and negative aspects of my audience feedback it has helped me to understand how to achieve the most successful and professional products within the me...